The film follows the consumption of a standard cigarette packet: consumption is shown as an act of ritual behavior that depicts detailed moments of sensuality. Cigarettes are exchanged; ashes fall on shoes; soft drinks trickle slowly over the faces of the protagonists. Goods are wasted without being consumed. In dealing with the theme of consumption, the protagonists become an analogy of the products shown in the film: The seven layers of an onion detach themselves, finally revealing their emptiness inside, only the shell remains. The title “((((((0))))))” reflects this state by symbolizing the cross section of an onion.